Our Projects
Discover Murray River Passport and Visitor Guide
Discover Murray River Passport and Visitor Guide
The development, concept and design of the Discover Murray River Passport and Visitor Guide was developed to help visitors and local businesses promote the Murray River region.
The booklet was designed as a handy A5, 172 pages with vouchers.
Brand Action also developed new town maps for visitors and a new stamp system for all the visitor centres along the region to encourage visitors to stop and enjoy each town. This all worked with the Discover Murray River apps and website as one strong communication strategy including linking to advertisers websites.
