Our Projects

Rich River Houseboats Echuca logo

The design for the Rich River Houseboat logo based in Echuca, Victoria was around fun, freedom and being distinctive.

In a competitive marketplace, many logos along the Murray River are blue, to take a strong position away from competitors, Brand Action recommended Rich River Houseboats Echuca utilised Red and Grey as no company was using red.

This proved a good decision as the houseboats were strongly identified on the Murray River and in the green and brown landscape were easily seen for the brand and identity.